Ad Age - QR Code Article

Interesting Article on QR Codes and the US, yes there is a future for QR codes in the US.
http://adage.com/digitalnext/article?article_id=138154

What I find really amusing about the article are the comments, always those stupid patent claims by neomedia. Wonder why they not get tired of that, they don’t have the QR Code patent or a patent that describes what QR Codes do. And why they don’t realize that it does NOT DO THEM ANY GOOD, the comments are so bad that you might think the competition if posting them to discredit them. They still try to keep the “fear” up, uh neomedia, we come for you if you use QR Codes. Don’t worry about them, QR Codes are they way to go, sorry Neomedia/ScanLife/…

If you are looking for a reader try this: http://www.tigtags.com/getqr

13 Responses to “Ad Age - QR Code Article”

  1. Sean Owen Says:

    Agree Stan, though to be fair to Neomedia, it’s not them posting this stuff, but a handful of speculative investors in this now-penny-stock company. I do agree, they are just harming the company brand if anything.

  2. Alan Waxman Says:

    @sean

    What brand? They did a deal with their own ex-CEO, a shareholder, in order to intimidate the market. So it’s not just the speculative investors behind this.

    If the company had a brand or a future, their senior executives wouldn’t be fleeing.

  3. Administrator Says:

    @alan

    >They did a deal with their own ex-CEO, a shareholder, in order to intimidate the market. So it’s not just the speculative investors behind this.
    Got an URL for that?

  4. Anonymous Says:

    NeoMedia Announces First Licensing Deal With Mobile Tag

    http://neom.com/press-detail.php?id=47

    IMO, 3GVision will be the next to license Neo’s patents

    :-)

  5. John Young Says:

    Stan, thanks for posting this. If Neomedia ever comes knocking on your door, let me know and I’ll do the thing where I crouch down behind them and then you push.

  6. NeilPeart Says:

    Stan if you’re going to write a blog, at least get educated on your topic first.

    NeoMedia’s patents have NOTHING to do with “QR Codes”.

    The ‘048 patent covers the use of machine readable indicia to access a database in which a pointer to an information resource (such as a URL) is extracted and used to establish communication with the resource.

    Do you understand the that?

    You can use the QR Codes for free “directly”. If you use any code “indirectly”, then you need to license from Neomedia.

    This whole thread cracks me up. (And do you even realize that Sean Owen is a programmer for Google’s Xzing project? i.e.: competitor - of course he’s biased )

    - NP

  7. Administrator Says:

    @john
    Thanks for the Crouching John Protection, we will send the QR Signal in the Skies of Pennsylvania when we need you.

    @NealPart
    I am very well educated on topic. Read the AdAge article, it is about usage of QR Codes and not Neomedia, nevertheless this got posted as the very first comment:

    …”NeoMedia has a rich patent portfolio that covers scanning barcodes with a camera enabled mobile device to connect to the Internet, comparison shop, and/or retrieve online content…”

    Why even bother mentioning patents?

  8. Anonymous Says:

    Indirect is the way of the future and NeoMedia has the patents

    :-)

  9. Sean Owen Says:

    Yes Neil, Stan and I know who each other are quite well, and Stan knows probably more than any of us about barcodes.

    Speaking of bias, you also forgot to mention you are a Neomedia investor.

    But, I am not sure what you claim my ‘bias’ is here due to my project. I actually defended the company there. It’s a fact that streetstylz (another investor who has trouble revealing this) was the reason Google discounted any conversation with Neomedia from day one. I know, because I was there. I’d say that’s a bit of damage done by ‘helpful’ shareholders eh?

    Your claim that any ‘indirect’ code is patented by Neomedia is, well, not backed up by the patent. In particular, this patent at least restricts to predefined mappings, remote server, etc.

    But in any event, Stan is right that this is not what QR Codes do anyhow. So to walk up to a thread, as you guys have done so many times, about QR Codes and write all this vague threat about how this has some relation to Neomedia patents is disingenuous, intentionally misleading (especially given you guys never reveal your financial interest), and deserves to be called out by folks like Stan that understand what is up here.

  10. brewskih Says:

    Stan and Sean, I totally agree. For the longest time now the same group have been hitting every 2D bar code blog claiming that any use if the technology violates Neomedia’s patents.

    They also claimed at one time the direct method violated the patents and I and others proved them wrong.

    Also their patent is for a specific method of using indirect bar code look up, and even that method can be by passed with the right know how, but to claim QR or Data Matrix or any other code that uses direct method infringes is just bull.

    As to the new patent license, yes its Chip Hoffman who licensed the patents for Mobile Tag INC, a newly formed US sister company to MTAG in France.

    The documentation is in the 8-k Filed with the sec and a link to the newly formed company is below. So this US company has no clients that I am aware of and the license agreement appears to be for only one territory so does not appear to include MTAG in it.

    http://blog.telephonyonline.com/briefingroom/2009/03/18/mobile-tag-inc-appoints-william-%E2%80%98chip%E2%80%99-hoffman-as-ceo/

  11. brewskih Says:

    Here is the link to the SEC filing, signed by William Hoffman, ex-CEO of Neomedia, and now CEO of a newly formed Delaware company. Notice the license is between Neomedia and the Delaware company as it states at the top of the agreement, not MTAG France.

    Its worth pointing out that William Hoffman left Neomedia with a one year severance pay clause in his contract, and the new company was formed about at the end of that one year time frame.

    http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=6720777-3606-4331&type=sect&dcn=0001144204-09-039546

  12. brewskih Says:

    Here is the link to the actual agreement, showing Mobile Tag Inc place of business in Atlanta, Georgia. And if my memory is correct, William Hoffman who lives there, ran Neomedia out of his home, until they moved the company from Fort Meyers to Atlanta. Also it states in multiple places in the agreement it is a US license only, to the new start up Mobile Tag INC which is a 3 month old company.

    “”"”"WHEREAS, Mobile Tag is desirous of obtaining a non-exclusive, limited license under the NeoMedia patents in the United States; and “”"”

    “”"”" 1.4. “Territory” shall mean those countries identified in Exhibit C as amended from time to time by mutual agreement by the Parties, initially the United States of America and its territories. “”"”"

    http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=6720777-6522-31763&type=sect&dcn=0001144204-09-039546

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